Joe Myerchin is an entrepreneur and Sales Professional of 30 years.
1980’s: Joe’s consulting firm acted as a productivity analyst, (trouble Shooter), for one of the largest resort companies in the U.S. This involved travel, evaluating and reviewing operations, relieving the existing management of their duties, and replacing the management and staff for more suitable performance.
1990’s: Joe was vice President of Orion Outdoor Media, (the largest privately held outdoor media company in California at the time). Outdoor Media is not just advertising, but also Real Estate. Joe pioneered the “Crown Jewels” of the bill board industry on the Sunset Strip in West Hollywood CA. First, securing leases from the landlords, then, navigating through city planning commissions and city councils, (and public opposition), to secure the permits. Secondly, he sold out all the ad space to major advertisers and ad firms. That led to the eventual sale of the company for undisclosed millions of dollars.
2000’s: Joe has been a real estate professional for almost 20 years and co-owned a mortgage and real estate firm in Costa Mesa, CA, Ideal Financial Solutions. The sales and management of over a 100 million, in real estate and mortgage gives him an insight to the financial markets from multiple consumer points of view.